Event Fundraising

Impact of Fundraising Through Event Hosting

  • 58% of Baby Boomer donors attend fundraising events. 

  • 56% of Gen X attend fundraising events. 

    • 55% of Millennials attend fundraising events. 

    • 56% of donors regularly attend fundraising events.  

  • 69.9% of nonprofits plan to include some virtual elements in their fundraisers going forward. 23.7% plan to stick with virtual going forward.  

  • The average fundraising message response rate in 2021 was 0.08% 

  • The average mobile donation pledge for fundraising events is $167.  

  • 43% of donors attend or participate in charitable events because of social media. 

  • 84% of event fundraising pledges are fulfilled. 

  • 41% of NGOs have used Facebook to report live.  

  • On average 15-18% of peer-to-peer fundraising campaign donations come directly from Facebook. 

  • 40% of Fortune 500 companies offer volunteer grant programs.